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Communications
The main objective
of the communication component is to help in the coca
leaf eradication processes and to promote the benefits
of sustainable development by using conventional and
alternative massive media with the participation of
the population.
The socio-cultural characteristics of the different
groups involved are taken into account. Quechua speaking
populations and others are included. It is necessary
to support the activities of other institutions and
programs that within the common objective of sustainable
development provide the messages promoting healthy
life-styles without including coca activities.
In urban areas school newsletters are prioritize in
order to create awareness among adolescents, on the
advantages of legality and the fight against drugs.
It has to be highlighted that this component is coordinated
with DEVIDA, USAID and Chemonics.
ACTIVITIES
1. Media Campaigns:
Nationwide and local
communication campaigns that include an integral vision
of the negative consequences associated to drug abuse
are developed. Specifically, the transmission of messages
related to the achievements obtained by the Development
Alternative National Program; the risks related to
drug-chain activities and alleged benefits obtained
by coca, thus contributing to sensitize populations
before the implementation of voluntary eradication
activities.
1.1 School Journalists
against drug abuse
This new strategy in
the coca producing valleys of Peru has had great success
in countries such as Colombia, Spain, and Lima capital
city.
In less than 10 months, more than 500 adolescents
have participated as school journalists, whose objective
is to make school adolescents participate in citizen's
legal activities, as opinion leaders, and circulation
of information in favor of legality and social development.
The work strategy is
focused on establishing in each urban and rural school,
student press teams that by means of the radio, television
or press send messages in favor of the objectives
mentioned above.
All this within the
framework of freedom of speech and respect for the
opinion of the same adolescents and that are also
being respected, channeled through workshops and training.
2. Interpersonal
communication by means of alternative media
It has to be accepted
that the cultural values of the communities have an
important role in communications addressed to behavior
changes. The purpose is to know what are the opinion,
interests, and problems of the different sectors of
society, both their peer group and the community in
general. Consolidate a bi-directional channel of communications,
not a vertical one. That way, there is a possibility
to adopt and maintain positive behavior when the people
of the same cultural environment participate in the
transformation process.
2.1 Information
Fairs
These are meetings
in the city squares of urban or rural areas considered
by the project; where by means of games, video Forum
and Saturday and Sunday debates, the communities discuss
their most important problems. School journalists
have an important role in these activities.
2.2 Pasacalles (Parade)
These are public expressions
against drug abuse, where children, adolescents and
the population in general participate with costumes
chosen by the community; school journalists also have
an important role in this activity.
ACHIEVEMENTS
· 71 lobbying
activities with journalists and representatives of
the media reaching local population and great coverage,
on drug issues and sustainable development.
· Broadcast radio spots on drug abuse messages
and sustainable development. No less than 17,792 radio
spots.
· Broadcast television spots on drug abuse
messages and sustainable development. No less that
4,640 television broadcasts.
· 53 written articles on the media in Lima
and coca areas.
· 21 radio programs produced and conducted
by school journalists. 24,440 minutes on the air of
programming. 800 adolescents and school children of
48 schools directly involved.
· Held 3 regional meetings with school journalist
network of VRAE (160 participants),
· 474 rural sites of the 5 areas visited by
visiting teams for rural areas, including the creation
of situation diagnosis.
· 420 dissemination activities by means of
alternative media: community microphones, information
fairs, posters, parades, murals, and video forum.
· Design of 141 information dissemination materials
in the main headquarters and distributed to the regions
of execution, including triptych, flyers, guides and
manuals, school newspapers, mural boards, local and
regional bulletins.
· Held "Juegos Florales" in the areas
of Leoncio Prado, Tocache and the VRAE. More or less
700 participants.
· Execute the Distance Education Pilot: Breeding
of small animals in the areas of Leoncio Prado: Hermilio
Valdizán and Santo Domingo de Anda communities.
WORK MATERIALS
Triptych: Promote sustainable
Development. Take care of our locality. Children Newspaper
I, Children Newspaper II, Design our Bulletins, Alcohol,
fun or something more? Cocaine Basic Paste, Marihuana,
Cocaine Chloride, Self-Esteem, Values, Cocaine Chloride,
PBC, Alcohol, Marihuana, How to prevent drug problems,
Growing without drugs.
Flyers: Lets take care
of our neighborhood, Cultivate and produce peace,
love and live. My green light, Drugs, Jungle Small
Drops.
Posters: Development
is also..., Use what your region produces and you
will generate more jobs, Painting my community, I
Poster Design Contest "Together for development
and against drugs", I Regional Contest "Urban
Rock Tarapoto 2003", Green Jungle, Green Little
Light, Green Lights, Helping improve farmers economy,
"Juegos Florales Together for Development",
"Development is in the Family… and not in
the bar".
Bulletins: Regulations
of the organization and functions of the political
authorities, Jungle Small Drops, Communicators in
action, establishing a communicators network for development,
Communicators in action, Educating and communicating
for Development, School journalists No. 1, No. 2,
Rural Communicators in Tingo María / Tocache
/ Tarapoto / Aguaytía / VRAE, Rural Communicators
of the 5 areas.
Others: Flyer Why not
say no to drugs? Flags against drugs CEDRO,
Sticker "Look for good friends not drugs",
Guide "Municipality Organic Law", Biptych
"Healthy Life-styles", Poem book "Cultivating
values through poetry", Magazine Anchoajo, Tourism
Calendars of the areas: Aguaytía, Tocache,
Tingo María, Rot folio Integral Health, Magazine
Coloring my Health, Dictionary: The most used words
in Aguaytía, Tocache and Tarapoto.
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