BACKGROUND

Information helps us approach and grasp reality by providing real and updated data. In the fight against drugs, mass media commitment is crucial to convey to the citizens in general the necessary information to gain knowledge of the problem of drugs and internalize the principles that promote a healthy life-style.

This goes hand in hand with establishing a current of opinion against drug abuse.

STRATEGIES:

The communications program convenes opinion leaders in the different media (radio, television, written press). It also provides the media with news on research, studies and empirical work.

CEDRO carries out a great number of radio and television campaigns with the participation of important national art, science, sports and other type of celebrities. It also contributes with editorials and other pieces of information for the press.

CEDRO also follows-up on all the information published by the media (radio, television, press), thus providing an important source of information for professionals and researchers.

This web page and the portal, including important databases provided by the CEDRO Documentation Center represent an important dissemination strategy.

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